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It's a carbon neutral virtual world based on despairing of parenting. We'll call it FrustrationHere.
"A world where all the avatars are running around yelling "I swear I'm gonna throw him out the window! I can't take this any more!""

It could work.

It's a semantic P2P service for finding fashion which relies heavily on SMS alerts and targets the record industry. We'll call it CodeShort.
Idea created by Josh Sharp, who also makes real web applications for those with sensible ideas.
* success not guaranteed.