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It'll be known as social poverty — consumers creating poverty together. We'll call it LamePoor.
"As far as I'm aware, no help is needed in making more poverty. Consumers should just keep out of it :)"

Just what you were looking for.

It's a local-based vodcast on making free phone calls which relies heavily on viral appeal and targets middle eastern nations. We'll call it PackShout.
Idea created by Josh Sharp, who also makes real web applications for those with sensible ideas.
* success not guaranteed.